Viral with a View: Building Buzz Around an Icon

Session Description: What happens when a 561-foot-tall landmark finds its voice? In this session, Jenna Guinn shares how Reunion Tower became more than just a skyline staple — it became a social media personality. From sparking city pride and cultivating a consistent, playful voice to collaborating with influencers and amplifying user-generated content, we’ll explore how we turned engagement into a community. Learn how we made a building feel personal, relatable, and downright fun! Expect real-world examples, creative strategies, and a few surprises from the GeO-Deck along the way.

Jenna Guinn
Marketing Manager
Reunion Tower “The Ball”